RomanSpitsyn

Who I am

Now#

I work at Salesteq. It is a Swiss company that builds AI sales departments for car dealers. I lead Central Asia and MENA. In one year I opened eight markets. Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Azerbaijan, Georgia, Saudi Arabia, UAE.

I start with a diagnosis. I find where the dealer loses customers. Then I build the system. The agent answers in seconds at any hour. The salesperson steps in where a human is necessary.

Here is one number we measured ourselves at dealers in different countries. 40% of people who want to buy a car write to the dealer when the showroom is closed. At that hour, only an agent can answer them.

AI Sales Engineering#

This profession is not in the textbooks yet. There are no rules. I learn it in public. I show agent tests, failures, findings, diagrams.

This is how I divide the work. The agent gives the first answer, qualifies the customer, remembers each one, follows up, books the visit. The human keeps trust, negotiation, the decision. I do not sell AI. I build sales on AI.

Where this comes from#

I joined Auto.ru in 2015 as a regional sales manager in Nizhny Novgorod. I sold to dealers and wrote the scripts and presentations. Later the whole commercial team worked with them. My record from that time is 55 new paying clients in one month.

Then I led direct sales for Auto.ru and Yandex Verticals for five and a half years. I built teams from zero and grew team leads from salespeople. We signed more than 4,000 dealers. One contract with LADA covered 450 dealers.

After Yandex I built sales inside dealerships. At Borauto it was a digital dealership with 133 remote car sales a month. At Fresh Auto I built the sales departments for private and corporate customers from zero. The unit reached break-even in month three.

Teaching#

I am a trainer at Auto.ru Academy. Since 2022 I also teach team dynamics and communication at the Higher School of Economics.

Outside work#

I come from an ordinary family. I served in the army as a junior sergeant. I worked as a cook in the USA, two jobs at the same time. I hitchhiked across Southeast Asia for a year.

I run ultramarathons, from 100 to 160 km. I ran around Mount Elbrus in 34 hours. My run starts at six in the morning.