whynotroman

CV. Roman Spitsyn

I build sales departments where AI agents do the routine and people close the deals. I have more than 15 years in sales, and 11 of them in the car business. I worked in Russia, Kazakhstan and Saudi Arabia.

Email roman@whynotroman.com · Telegram t.me/saysroma · LinkedIn · X

Key results

  • Opened eight markets for Salesteq in Central Asia and MENA in one year
  • Connected more than 4,000 dealers at Yandex. One contract with LADA brought 450 of them at once
  • Built sales departments and contact centers from zero in Russia, Kazakhstan and Saudi Arabia
  • Raised the conversion from lead to test drive from 8% to 18% at Fresh Auto
  • Received the Yandex Hero of the Year award

Work experience

Since 2025. Salesteq, AI Sales Engineer. My main job. I set up AI sales departments for car dealers. I lead Central Asia and MENA, and in one year I opened eight markets.

Since 2026. A closed project of Russian Post and Russian Railways with the Roscongress Foundation, sales director. A part of my time. Import of goods from China for companies. I roll out the sales department and the processes with AI.

Since 2025. mycar.kz, Kazakhstan, sales consultant. I built a contact center that brings more than 100 cars a month for commission sale.

2025. MyNaghi, Saudi Arabia, sales consultant. I built online sales for a stock of 4,000 cars. I hired a remote team of 14 people. We brought in more than 500 customers.

2024–2025. The Neimark IT campus, sales director. Sales of higher education and extra courses. The first paid AI group and 3 course groups with positive unit economics.

2023–2024. Fresh Auto, sales director. Two sales departments from zero, 15 employees. A concierge service with 10,000 requests a month and a first answer in less than 50 seconds. Break-even in month three.

2022–2023. Borauto, sales director of the digital showroom. Remote sales, car buyout and service booking for eight dealerships. The department record is 133 cars in one month.

2016–2022. Yandex, head of direct sales. Auto.ru and other verticals. Three teams, about 24 salespeople. In 4 months we connected 70% of the parts stores of Moscow and Saint Petersburg.

2015–2016. Yandex, regional sales manager of Auto.ru. The record of the commercial team, 55 new paying clients in one month.

2014. Julianna, key account manager. Sales to distributors and state buyers.

What I can do

  • Own the revenue and the sales plan of the company. Strategy, forecast and unit economics
  • Build a commercial team from zero and scale it. Processes, numbers and CRM
  • Hire and grow sales leaders
  • Bring AI agents into sales, so the agents do the routine and people close the deals
  • Take a product to new markets and negotiate with top managers
  • Start remote sales and contact centers

Teaching and education

I teach at HSE University in Nizhny Novgorod and at Auto.ru Academy.

I have a degree in management from Minin University. I also trained as a business trainer and as a business tracker, and I took the Yandex program for managers.

Languages and city

Russian is my native language, and my English is B2. I live in Nizhny Novgorod and I work remotely and on business trips.

The details of every project are on the Experience and cases page.